The Google Analytics tag is a small JavaScript code that collects and sends data to Google from your website. Google generates a report to show details of the traffic to your website using that data; you view the report on the Google Analytics panel. When you add your website to Google Analytics as a new property, Google gives you the JavaScript code. However, if you want to find the JavaScript code later, the new Google Analytics panel does not have a direct link to the tag; you need to click on several links to get the tag.
In this post, I will show you the steps to get the Google Analytics tag for an existing website (property).
- Log into Google Analytics using your user id and password.
- You will find a wheel for the Admin link on the left-bottom side. Click the wheel to go to the Admin panel.
- Select Account -> Property to find the tracking tag for the website. It should look like the following:
- Under Property, click on the “Data Streams” link. It will show you brief information about the “Data Streams“.
- Click on “Data Streams” to see the details (Web stream details).
- On the “Web stream details” page, under the “Google tag” section, click on the “View tag instructions” link (shown below). It will show you the “Installation instructions” page.
- On the “Installation instructions” page, click on the “Install manually” (shown below) link to get the Google Analytics JavaScipt tracking code.
I hope these steps help you in finding the tag for your website. Let me know in the comment if you have any questions.