How to find Google Analytics tracking tag for your website

The Google Analytics tag is a small JavaScript code that collects and sends data to Google from your website. Google generates a report to show details of the traffic to your website using that data; you view the report on the Google Analytics panel. When you add your website to Google Analytics as a new property, Google gives you the JavaScript code. However, if you want to find the JavaScript code later, the new Google Analytics panel does not have a direct link to the tag; you need to click on several links to get the tag.

In this post, I will show you the steps to get the Google Analytics tag for an existing website (property).

  • Log into Google Analytics using your user id and password.
  • You will find a wheel for the Admin link on the left-bottom side. Click the wheel to go to the Admin panel.
  • Select Account -> Property to find the tracking tag for the website. It should look like the following:
How to find Google Analytics tracking tag for your website 1
  • Under Property, click on the “Data Streams” link. It will show you brief information about the “Data Streams“.
  • Click on “Data Streams” to see the details (Web stream details).
  • On the “Web stream details” page, under the “Google tag” section, click on the “View tag instructions” link (shown below). It will show you the “Installation instructions” page.
How to find Google Analytics tracking tag for your website 2
  • On the “Installation instructions” page, click on the “Install manually” (shown below) link to get the Google Analytics JavaScipt tracking code.
How to find Google Analytics tracking tag for your website 3

I hope these steps help you in finding the tag for your website. Let me know in the comment if you have any questions.

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